Category: Campaigns

Teen Cancer America’s Champion

Whitney Feist will be running for Teen Cancer America in the LA Marathon! Please support Whitney and Teen Cancer America by donating – we rely on the generosity of people like you to fund our vital work. Whitney will post a picture of her in a different hair color and style every $500 she raises! To date she has raised $695 and her hair color is PINK!  

Teen Cancer America Invited to State of the Union Address

Teen Cancer America Representatives Invited to State of the Union Address Teen Cancer America board members to join House Speaker John Boehner in Washington, D.C. LOS ANGELES, January 27, 2014 –, Representatives from Teen Cancer America, a charity devoted to improving the lives of teenagers and young adults with cancer, have been invited by House Speaker John Boehner (R-Ohio) to join him as his guests at the upcoming State of the Union address by President Barack Obama in Washington, D.C. on Tuesday, Jan. 28. Boehner was first introduced to Teen Cancer America after meeting legendary musician and humanitarian, Roger Daltrey of The Who, during Daltrey’s performance at the dedication of a bust of former British prime minister Winston Churchill at the U.S. Capitol in October 2013. Daltrey, along with fellow bandmate, Pete Townshend are the driving force behind Teen Cancer America. Established in the U.S. in 2011, Teen Cancer America builds on over 21 years’ experience of the United Kingdom charity, Teenage Cancer Trust, which is recognized for its commitment and success in addressing the gaps in the teen and young adult cancer experience. “It’s hard not to be inspired by Teen Cancer America, which reflects Roger Daltrey’s passion and commitment to ensuring that teenagers with cancer get specialized facilities and treatment. Having witnessed families in my own community grapple heroically with the challenges of teen cancer, I wanted to help highlight their mission and cause at this year’s State of the Union Address,” Boehner said. Teen Cancer America Chairman, Rebecca Rothstein, Executive Director Simon Davies and his wife Geraldine Lee, will represent the non-profit at the historic event. “This is a great honor for the charity to be recognized in this way and gives us all hope that our endeavors to improve the lives of these young people whose unique needs have not been fully recognized by our health system will bring about the changes we need”, commented Ms. Rothstein. Daniel Bral, a young survivor of cancer has just been named chairman of the charity’s Young People’s Advisory Committee and a student at Georgetown University in Washington D.C., will also be representing Teen Cancer America in the nation’s capital. Bral, now 25 and studying to become a doctor, said “I know what it is like to come through this disease when facilities are largely designed for children or older adults. It’s isolating and we need our space. This will help us to spread the word and make a real impact across the country.” About Teen Cancer America Teen Cancer America is a registered non-profit organization dedicated to improving the lives of teenagers and young adults with cancer. For more information, visit Follow us on Twitter Facebook and Instagram http://instagram.com/teencanceramerica/.  

Run the LA Marathon and Support Teen Cancer America

The LA Marathon is nearly here and Teen Cancer America are looking for runners to support our worthwhile charity. There’s never a good time for cancer, but for teens and young adults the timing seems particularly cruel. Up to the age of 18, a teen is likely to be treated in a children’s ward and if they are older they can end up in the hospital with much older people. The sense of isolation can be overwhelming as they do not have a health care niche and neither their treatment nor support is age appropriate. It is our mission to change this and improve the outcomes for teens and young adults fighting cancer by partnering hospitals to provide specialist units and services for this unique age group. If you like a challenge and want to run, hop, skip or walk 26 miles then help us in our challenge and choose to support Teen Cancer America. Contact Kathy to learn more:  (310) 208-0400 Or Email : kathy@teencanceramerica.org

The Who Uses Digigraph “Who Cares” Campaign to Benefit Teen Cancer America

Teen Cancer America is targeting British rock band The Who fans with a new mobile initiative to drive donations. The campaign is being rolled out in conjunction with The Who’s Quadrophenia Tour and includes SMS, mobile Web and a sweepstakes. Digigraph.me, UR Mobile, ePrize and mGood are all involved in the campaign. “The strategy here is to empower The Who’s fans at every U.S. stop on the tour to make a charitable donation to Teen Cancer America,” said Barry Berkowitz, CEO of Digigraph.me, Los Angeles, CA. “The mobile Web enables donors to quickly complete their donations with a credit card, earn entries into a grand prize sweepstakes and receive a personalized, digitally autographed thank you photo from the Who’s frontmen, Roger Daltrey and Pete Townshend,” he said. Teen Cancer America is a non-profit with the goal of improving the lives of teenagers and young adults with cancer. How it works Calls-to-action are promoted in videos at the concerts, which encourage consumers to text-in the keyword WHO to the short code 95323. The Who’s Quadrophenia Tour runs through Feb. 26. Consumers are then sent a SMS message with a link that connects to a mobile form that users can fill out to make a donation to Teen Cancer America. Additionally, consumers can enter to win a trip for two to the Teenage Cancer Trust Concert in London. The prize package also includes airfare, hotel accommodations and $1,000 cash. Once users complete the form, they are sent a personalized picture via SMS and email from The Who’s front men, Pete Townshend and Roger Daltrey. Mobile donations Nonprofits are increasingly turning to mobile to drive donations and charity awareness. Coupling mobile with a live event is a great way for Teen Cancer America to get the word about the campaign. Consumers are more likely to donate to a cause while it is top-of-mind versus making the donation at home in front of their laptops. Additionally, SMS’s reach means that the nonprofit can involve the widest group of mobile users. “We see mobile quickly becoming the primary source for charitable donations, by individual civilian donors,” Mr. Berkowitz said. “For the most part, we’re all carrying our mobile devices with us, wherever we are. “The ability to make charitable donations via mobile is critically important, when the call to action – the request to give, especially at events – requires a fast, efficient and secure communication and transaction method,” he said. “Mobile makes that possible, in a variety of ways, better than ever before. “It promises to grow as the most effective channel to quickly help worthy charities, like Teen Cancer America, do real good.” Read more: PR Web Lauren Johnson is associate reporter on Mobile Commerce Daily, New York