Peter Bradley Jr. is a retail professional, prestigious watch and fine jewelry expert, and music historian.

Originally from the North East of England, Peter grew up with entrepreneurial parents who grew a successful jewelry business from a small second hand store.

Peter moved to London in his teens and signed a record deal at the age of 16. At the age of 28, he took a break from the music industry and joined the family business. He hasn’t looked back since.

“I love what we do, and I’m passionate about giving great service to our loyal customers that my family have built up over 50 years.”

When Peter isn’t working, he enjoys visiting the Yorkshire countryside with his wife Claire and dog Bertie, sailing and driving his classic car.

In 2012, Peter was appointed to the Board of the Buddy Holly Educational Foundation, a non-profit organisation founded by his father Peter Bradley Sr. and Maria Elena Holly to promote the legacy of Buddy Holly and inspire and sponsor young talent in the music industry.