CBS SUNDAY MORNING PROFILE OF ROCK ICON AND TCA CHAMPION
ROGER DALTREY SCHEDULED TO AIR NOV. 11
LOS ANGELES (Nov. 8, 2018) – Teen Cancer America is excited to announce that this Sunday, Nov. 11 (9 a.m. ET, 6:30 a.m. PT) CBS Sunday Morning will profile TCA ambassador and co-founder Roger Daltrey in an inspiring segment that has been more than a year in the making. The broadcast will be one of the most important media moments in the six-year history of TCA.
As part of the feature on The Who’s legendary frontman, correspondent Jim Axelrod accompanied Roger to the TCA unit at UCLA Santa Monica Hospital and was profoundly moved by his visit with young cancer patients. He witnessed first-hand the passion that Roger has for the TCA mission to provide age-specific services and facilities for teens and young adults with cancer.
The journey with Sunday Morning goes back to early 2017, when plans were made for a similar story package, but the logistics never worked out. In March of 2018, the opportunity came back around as Roger set out to tour the U.S. over the summer. In April, TCA connected the Sunday Morning production team with Roger in London, visiting the neighborhoods where he grew up and first played with Pete Townshend, Jon Entwhistle and Keith Moon, tracing the roots of the world’s greatest rock band.
Coordination continued throughout the summer as efforts were made to connect CBS with Roger during his U.S. tour. After production plans in New York, Cleveland and Chicago fell through, CBS was finally able to film Roger at his final tour stop in San Diego. The next day in Los Angeles the sit-down interview was taped in Beverly Hills, moving from there to UCLA Santa Monica Hospital to visit with patients and staff. The final segment promises to be a fitting tribute to a legendary rock ‘n’ roll icon and a tireless champion for teenagers and young adults fighting cancer.
TCA wishes to thank Roger, Jim Axelrod, producer Gabriel Falcon and the entire CBS Sunday Morning team for their perseverance in making this profile happen.
About Teen Cancer America
Every hour another 13 to 25-year-old is diagnosed with cancer in America. Teen Cancer America transforms the lives for this under-served patient population by working with our country’s leading cancer treatment and research centers. They create specialized clinical care programs, offer therapeutic experiences and provide access to individualized support and resources. This completely unique organization works with the leading healthcare institutions to build state-of-the-art Adolescent and Young Adult “Social Zones” for both in-patient and out-patient treatment settings. The work of Teen Cancer America has impacted over 5,000 young people and their families nationwide during the last six years.